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MA-SSM Overview of Resources  

Steps to researching information for an industry analysis
Last Updated: Sep 17, 2014 URL: Print Guide RSS Updates

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Subject Guide Learning Outcomes

By the end of this Subject Guide students should be able to:

  • locate quality resources for an industry analysis on various types of business
  • understand how to avoid plagiarism
  • understand how to cite sources using the APA style



Use the tabs in this Subject Guide (left to right) to locate information on the restaurant industry.

Step1: Locate information on an industry.  Having a NAICS code (North American Industry Classification System) may help with the search process. Explore the "Industry Info" tab for how to find this.

Step 2: Find demographic information on specific geographic locations by using Business Analyst Online.

Step 3: Locate information in databases on a company or sustainable issues by finding newspaper, trade, or magazine articles discussing this information. Identifying unique keywords related to the issue is helpful when searching for articles in the databases. For example, using the keywords "airlines," "competitive landscape," or "supply chain" in varying combinations will result in better information.

Step 4: Locate marketing information using Simmons OneView and Business Source Complete.

Step 5: Examine the "Cite Sources" tab to learn how to properly format your sources according to APA.


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